Circles.Life uses Pokémon to present its travel subscription product. Through the Dare to Roam activation, Singaporeans dare to flex their travel muscles through a series of specially designed travel-themed stamp challenges.
From identifying Pokémon silhouettes to finding lost luggage, the stamp collecting themed adventure contains up to six specially designed travel challenges that allow consumers to experience different sides of Circles.Life and Pokémon. The challenge takes place on October 30 from 9 a.m. to 5 p.m. at *SCAPE Singapore and also includes various festivities, including a Pokémon Meet & Greet, Circles.Life Experience Zone, and F&B Pit-Stop.
Leading up to the event, the telecommunications company is launching an October 16 activation featuring 40 distinctively dressed roamers in downtown, the woods and Jewel Changi Airport. Passers-by will be invited to scan QR codes and engage roamers to learn more about Dare To Roam. Roamers will also invite consumers to participate in TikTok trends, impromptu one-off photography and Q&A segments, while exclusive invites to Dare To Roam will also be delivered both physically and digitally (via iPhone airdrop). The three traveling teams will cross the MRT lines to eventually reach *SCAPE.
INTERACTIVE-MARKETING contacted Circles.Life for additional information.
Separately, on the digital marketing front, the telecom operator has appointed Akhil Agarwal to lead its operations. Agarwal was last at Orange Business Service for nearly 10 years, where he served as a Demand Generation and Account Based Marketing Manager for over five years.
At Orange Business Service, his responsibilities included developing and executing go-to-market strategies and marketing plans with broader awareness and demand generation campaigns with a particular focus on lead generation. With his on-the-ground marketing experience in the ANZ region, he was also responsible for creating awareness and demand generation campaigns, branding, PR and blogging.
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