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PITTSBURGH – (BUSINESS WIRE) –
Liberated Syndication Inc. (LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting and advertising marketplace, announced that AdvertiseCast, LLC has acquired certain assets of PODGO Media LLC (“PODGO”), a rapidly growing membership-based platform that connects a highly engaged podcast audience with advertisers. As part of the transaction, PODGO founder David Ehrlich will join the AdvertiseCast team and help transition PODGO clients and advertisers to the AdvertiseCast platform.
PODGO was founded by Mr. Ehrlich in 2020 with a mission to provide small podcasters with access to some of the largest brand advertisers in the industry. In just a year, PODGO’s podcasting community has attracted advertisers from top brands like Stamps.com, Fanatics, HelloFresh, and NBA Store, among others.
Dave Hanley, Director of Revenue at AdvertiseCast, said: “When I first heard about PODGO, it was clear that David shared a mission similar to that of AdvertiseCast: to connect brands with powerful independent voices. while helping podcasters thrive. We are extremely happy to offer the PODGO. capabilities on the AdvertiseCast platform and to be able to serve even more emerging creators.
Mr. Ehrlich commented: “I am delighted to join AdvertiseCast and to work with the Libsyn team. I am passionate about helping podcasters of all sizes monetize their amazing content and look forward to being able to deliver this value to them on an even greater scale now.
With the acquisition of AdvertiseCast in June 2021, Libsyn has grown into one of the largest podcast advertising markets in the industry. PODGO will add more niche content to the AdvertiseCast platform, whose audiences are very valuable to advertisers. Libsyn continues to look for ways to grow this business with both larger podcasters and smaller publishers, with the goal of providing all podcasters with the opportunity to monetize through advertising.
About the released syndication
Liberated Syndication Inc. (“Libsyn”) is a leading podcast hosting and advertising marketplace that has been providing publishers with hosting, distribution and monetization services since 2004. Libsyn hosts over 5, 8 million media files from over 75,000 podcasts and delivered over 6 billion downloads in 2020. Podcast producers choose Libsyn to measure their audiences via IAB V2 certified statistics, stream popular audio and video episodes, distribute their content through smartphone apps (iOS and Android) and monetize through premium subscription services and advertising. The Company also owns Auxbus, Glow, Pair Networks and AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters.
The brands powered by Libsyn help all creators podcast better by providing innovative tools for creation, hosting, growth and monetization. Visit Libsyn on the web at www.libsyn.com; Auxbus on www.auxbus.com; AdvertiseCast on www.advertisecast.com; and Pair Networks at www.pair.com.
Investors can visit the Company under the “Investor Relations” section of Libsyn’s website at https://investor.libsyn.com.
Liberated Syndication is headquartered in Pittsburgh with a world class team and global reach.
In the business:
Laurie Sims, President and Chief Operating Officer
Jeremy Hellman, CFA, Vice President
The Equity Group Inc.
Source: Syndication Libérée Inc.