The old loyalty program will be replaced by a new points-based system
McDonald’s has unveiled a new stamp-based rewards program as it plans to abandon the digital stamp collection service to make way for a new, broader points system.
This means the fast food giant will scrap its popular coffee stamp system, which could disappoint some customers.
What is the current regime?
When you get six stamps through the My McDonald’s app, you earn a free drink. But the new plans mean the stamp scheme will morph into a broader points-based offering called MyMcDonald’s Rewards Scheme.
The changes come after McDonald’s announced over the summer that old hot drink stickers were being changed to digital stamps. Now the system is undergoing a complete overhaul and all customers with existing McCafe stamps will need to register for the new MyMcDonald’s Rewards program by October 31.
Each existing stamp will be converted into 300 points on the app, which is free to download. Any free drinks that have not yet been redeemed will appear in the offers and rewards section of the app.
For anyone used to the sticker system who wants to venture into the new digital version, you need to display or scan your reward QR in the app to collect and redeem your points. Your points will last for an entire year on the app.
What does the new schema look like?
From October 31, customers will need to earn 1,500 points to get a free regular-sized drink – but there will be a double points introductory offer on hot drinks until December 31. Every £1 spent will earn 100 points – buying a large cappuccino for £2.09 will lead to 209 points.
So instead of the £10.45 spent before a free drink in the current scheme, customers will now need to spend £16.72 on eight drinks – equivalent to 1,500 points – to qualify for the free reward. McDonald’s explained that the new system allows customers to accumulate points for all their purchases under the new loyalty program.
Customers can also earn points as usual when ordering food and drink through the app, but you can’t earn points from third-party delivery companies like Uber Eats and Deliveroo.