DuckDuckGo has been very successful recently, with its search engine usage increasing almost 47% in 2021.
DuckDuckGo is a search engine that I doubt many people would have heard of a few years ago, even though the browser has been active since its inception in 2008. Since then, a mobile version has been released in 2018, and plans are also being made. in the process of creating a separate browser. The search engine market may not be the most saturated; However, it is always difficult to remember every new addition that arrives due to the stiff competition, even though this addition has been around for so long. Google search dominates the market, Bing only gets a few extra points because it’s Microsoft Edge’s default service, and these are honestly the only engines to remember. Until DuckDuckGo started seeing a relatively recent surge in popularity, and it’s not just because they thrive in mobile apps and browsers. This is because we are starting to realize how important online security is in today’s world riddled with cyber threats, where criminals or businesses seek to obtain your data.
The main feature of DuckDuckGo that helps it stand out in the search engine market is its total dedication to maintaining user privacy. Company founder Gabriel Weinberg started the search engine with the aim of ensuring that no amount of user information can be stored and subsequently used in the form of targeted ads or for services. feedback. It’s no secret that Google has been actively using search information in order to track users for some time, using this information to update Maps or deliver location-based ads. Then again, with Google holding over three-quarters of the search engine market, it’s hard to see what might intimidate them. DuckDuckGo, a platform that prevents third-party sites from collecting cookies, browser history, or any other form of data, might be the way to go. It even bears the stamp of approval of former Twitter CEO Jack Dorsey; in a tweet, the main man himself even said that DuckDuckGo has been his search engine of choice for some time.
In 2020, DuckDuckGo received a total of over 23.6 billion search requests, which is truly amazing and shows the progress made since the late 2000s. 2021, however, has been a much better year, with the engine overseeing 34.8 billion requests during the year, and an average of one hundred million requests per day. These are pretty impressive numbers, and I really hope DuckDuckGo continues to be successful, without losing sight of its privacy-focused approach.
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